At the Nikkei last December 14, “TAKAMO Inviting Tourists to Fermentation Theme Opened the Gallery” became an article. On the day of the event, we had a group tour of 20 people for travel agencies inside and outside the prefecture, and also got an understanding from those who visited us. From the person who was in charge of the prefecture in charge of our company for several years ago, we received an opinion that “the gallery was able to comprehend the degree of persuasive power and understanding.” I realize that art activities and residence methods that land celebrities have carried out in the past demonstrate their effect on improving living culture and creative activities even in modern times. I hope many people will see art activities that followed the legacy. _mediainfo.
In the end of November, Takamo (Yuzawa City, Akita Prefecture), the brewing source of “Yamamo Miso Soy Sauce”, refurbished a part of the second floor of the main office (32 square meters) and opened an art gallery. Displayed silk screen printed with seed koji produced by Mr. Tetsuya Takizawa, an artist living in Nishi-Aizu, Fukushima Prefecture.
We also prepared a space for visitors to create original labels of soy sauce bottles. Takamori carried out a collection tour “Factory Tour” from August 16th. There is a charge of 1500 yen by advance reservation system, but 250 people visit each year. Mr. Yasushi Takahashi says there is an inquiry from travel agencies overseas for wealthy people.
The prefecture launched a public and private organization “Akita Fermentation Tourism Promotion Council” in February. Analysis that it is not utilized as tourism resources despite the abundance of attractive resources of “Akita original” of fermented food culture. Focusing on individual travel that emphasizes “experience” based on history and culture, in fiscal 2006, subsidies were issued to three locations, and it was maintained as an attraction base.
Katsuaki Kawata, Deputy Sales Planning Department, Akita Alcohol Production, said, “Following the 20-year Tokyo Olympic and Paralympic Games, the Osaka World Expo (International Expo) in 25 years will be decided and the wave of foreigners coming to Japan will continue.” The prefecture will promote multilingual correspondence, etc. and intend to include not only Japanese customers but also increasing number of Japanese visitors.
At the Asahi Newspaper December 13 “Tohoku Economy” we are introducing our efforts of Yamamo in the title of “New Wind for Young Businessman 100 Year Company”. There was a request as we wanted to take up a reforming company, and this time it was carried. Beginning with overseas development six years ago and garden improvement three years ago, we have laminated the contents to a brewery with the opening of the factory store and tour, the establishment of a garden cafe, a gallery and a brewery. Here we are advancing as a concept how to follow the reform legacy (legacy) by the 4th generation · Hikoshiro and the head family Nanosuke. There are now a series of actions of people with various feelings. The pursuit of how to spin the thoughts and heritage of the people involved during the period from the establishment to 151 is not over yet. _mediainfo
Young Managers One Hundred Years Companies Have New Winds
There are young managers who breathe a new sense while inheriting that tradition in Michinoku’s “100-year company” with a history of more than a hundred years. We are focusing not only on improving our core business but also on regional revitalization and overseas.
Miso Soy Sauce Send Information Abroad
Yuzawa City, Akita Prefecture, known for heavy snow areas. Mr. Yasushi Takahashi (39) is the seventh generation of Yamamo Miso sauce brewing company, founded in 1867 (Keio 3) year. I studied design engineering at Chiba University and I was worried about succeeding my family business. However, he came back with “I better to crush by myself than to regret without being inherited.”
First we began making labels to put on brochures and soy sauce containers. The design which shaped the shop name in English notation won the Good Design Award in 2013. Besides expanding sales channels overseas, it is up to foreign tourists to put in power now.
On the company’s website you can also send product information in English. In addition, we upgraded the cafe and gardens by the in-house reconstruction, and began a fee-based tour that allows us to experience soy sauce builds three years ago. Last year, about 250 people participated, with 1,500 yen per person, of which about one-third of foreigners. Mr. Takahashi said, “I would like to advance the diversification of programs such as incorporating workshops in the future.”
On November 30, Akita Saki Shimpo, I got an article about our gallery and cafe. To widely notify everyone of the value of the garden which has kept protecting for several generations, to spend time slowly in this place. I thought that using cafe is what satisfies these two.
In addition, we recognize that the gallery is suitable for communicating the history and living community to the community to the next generation. People who were once famous for it were familiar and were doing what they would leave in paintings and sliding doors. I hope to incorporate that method into contemporary times and to be able to become a catalyst for the next generation to notice the important things that take root in the land. Mr. Fujita of the reporter, thank you for a wonderful summary. _mediainfo
History of Yuzawa, handed down in art Opened a gallery at the factory
Yuzawa Iwasaki’s “Yamamo Miso sauce brewing source · Takusho jointly-owned company” (President Yoshihiko Takahashi) opened a gallery decorating artworks based on regional history and culture on the second floor of the brewery. On the first floor, the cafe is also open. The company has been holding tours of its own brewery and gardens since last year, adding more elements of the art, expanding the contents, and planning to attract guests from home and abroad. The gallery was opened by refurbishing the room which was used as a hotel room for employees. We exhibited paintings painted with the company’s seeds on canvas and works using washi in Minasegawa flowing locally.
Among the works are second-generation town mayors of former Iwasaki Town and some paintings based on motif Nanosuke Takahashi who promoted the modernization of the town. The company’s 7th generation, Yasushi Takahashi (39) stated, “The walks of the people who created the area remain in the town as a stone monument or remnant.To communicate with the works of the gallery, branding throughout the region I want to try it. “
In the café opened at the same time, we offer coffee using stock water, Four using soy sauce soup of our company, Gelato of soybean etc. It is said that they want to feel free to visit a wide range of local residents and tourists. In addition, I made it possible to experience original label making of soy sauce bottle at warehouse.
The tour began in autumn 2016 by Mr. Takahashi, who wanted to promote tourism attendants that made full use of the region’s history and the charm of the brewing industry. About 250 people both domestically and abroad visited last year, guiding their own storage and gardens. The garden, which is one of the highlights, incorporates the method of “borrowed landscape” that uses the scenery outside the park as a background. From within the park, you can wish for the “water shrine” in the area where the water god was celebrated, and you can feel that the Iwasaki area where the brewery industry developed was blessed with abundant water resources. “I want you to feel the climate of the area where you cultivated the brewing industry, along with the history of the warehouse,” Takahashi Managing Director.
In addition to general tourists, I would like people to come to work for entrepreneurs, civic activists and artists who are active in various fields both in Japan and abroad. Mr. Takahashi said, “Compared to Japan, artists are familiar to families, and I want to make the area an interesting place by involving people with diverse cultures and values in the city.”
On the day of posting of the article, it is an exhibition of our gallery organized by Akita prefecture, and we are going to see Akita Saki Shimpo, Nikkei Newspaper, ABS Akita Broadcasting, AAB Akita Asahi Broadcasting and visiting the evening news I got a news report. Thank you very much.
Our Yamamo has been posted on the recruitment media “LOCALTERASU” for migrant applicants. We contacted the representative director Mr. Ogasawara directly and created an article after participating in YAMAMO FACTORY TOUR. I think that it was an interview of a deep area and expressed the Yamamo’s way of thinking and situation with reality. I would be pleased if someone could work with us on this occasion. _mediainfo
Yuzawa Iwasaki is a heavy snowy zone located in the southern part of Akita Prefecture. There is a warehouse that has been handed down to this place since Keio three years (1867). Since the founder · Shigeosuke Takahashi of the end of the Edo era, when the founder · Shogosuke Takahashi started the business in this area, continued brewing over the seventh generation, a long-established store lasting 150 years, brewing Yamamo miso sauce. We have enriched the lives of people by creating seasonings enriching the daily table.
Traditional Kuramoto has a strong image of pure Japanese style clothing, but the breeze of Yamamo miso sauce brews a new era wind comfortably. Wonderfully arranged items in showcases, vintage sofas, Western music from the speakers, Japanese gardens spread out the window is expressing the beauty of Japanese. A spirit of Japanese spirituality that cherishes the ancient spirit of Japan while tailoring excellent western style beauty everywhere. A glimpse of the posture of the yamamo miso sauce brewer.
I talked to Yamamo Miso sauce brewer, the seventh generation, Yasushi Takahashi.
Mr. Taishi who did not intend to succeed her family business seems to be an architect. However, as the time goes on, the environment surroundings will change and you will be at the crossroads of your life whether you go to graduate school or get a job or succeed your family business when you are in the fourth grade.
“At the moment of my death, if I had made my family business cease without stopping, I decided to pass the family business thinking that I would definitely regret, I think that I am convinced if I crush my family business with my own hands “
After that, I entered Tokyo Agricultural University. After learning the brewery studies over two years, after training at a major brewery company, it becomes the seventh generation from 27 years old.
−Is not it hard to succeed a traditional family business?
“The 27-year-old year was the most mentally challenging, because I am the seventh generation and the youngest person, I think that it is commonplace for employees to take values that match the times, The thing to improve also comes to be seen from a new person like me, but since I thought that employees are commonplace so far, conflict occurred as a matter of course.We improved sanitation first, This is not limited to me, it is what every industry should do when changing generations. “
In terms of generations, from the employee’s viewpoint, it seems that he is puzzled by instructions from the seventh generation, which is younger than his own and the experience of the field is shallower than ours. While it is necessary to survive, there must be a spiritual strength to confront it.
“After resolving hygienic things, we will apply new things to it. Make margins little by little. In order to create a new way you need a margin, including physical things and time There is also a margin.When optimizing according to the current era, unnecessary parts will come out, so it’s the process of hitting the margins that can be done by scraping off those unnecessary parts for new things. “
What will we leave in future generations, what will we change? Traditional industries that continue for several generations have been supported by such exacting activities. That is why while it is stable, there is the danger of being brought about by newness. However, Mr. Yasushi thinks that history has something of mercy and beauty that can not be produced by one generation, and that this value needs to be spun over time.
Mr. Yasushi widespread from planning to advertising and designing, reversing the concept of Kuran. In the first year in office as an office, we worked on branding and established catch phrases and images.
“At first it was in a state of painful everyday, there was no pleasure, but if you say that you are interesting by looking at your products and activities, that suffering will change more and more pleasantly. It is important to keep it going, but it is important to keep doing it.The fun increases as you continue to do. Over the course of 12 years my activities have expanded and at the same time I can affirm myself little by little is”
The time I walked while twists and turns, I will make myself worthy to succeed the tradition. It seems that Mr. Tae was convinced of himself that he was 35 years old.
And, participating in various national exhibitions, Mr. Tae realized that the Japanese miso soy sauce had a problem of not being conceptual. It is not easy to tell foreigners Miso soy sauce which is a Japanese local food. How do I get the attraction of Japan? It seems that he felt a sense of incompatibility with Miso soy sauce, whose concept was not established. So, with the theme of ‘Life is Voyage’ Life is a voyage ”, I will look to foreign countries from 2012.
“Somewhere I feel like wanting to be a founder, I guess I do not want to become a founder in this industry, and how the world evaluates what the predecessors have made Because I was also interested in that, I challenged overseas deployment which is said to be the second foundation.While selling the product is not yet premature.While speaking spirituality and business, it is a brewery. “
The view of the world created from the land, culture and history that produced the product lives in the details of the product. For that reason, the yamamo miso sauce brewer’s original goods are beautiful and no waste. Goods whose concepts have gained attention to details have been highly appreciated both in Japan and abroad, and received the “Good Design Award” for FY 2013. In addition, it is also selected as “Wheat Small Business 300”, Ministry of Economy, Trade and Industry “Regional Future Driving Company”.
Is there any difficulty unique to this industry?
“My industry will not continue as an industry unless we do reforming things, but we are being asked for things that will not change from the market, so it is natural that seasonings should not change taste every year As a matter of course, it is natural that you must try as a company in the “twist” or “contradiction” that you must change as you do not want change. “
It seems that we are continuing trial and error between what is sought and what we have to ask for, while incorporating traditional manufacturing methods and modern methods.
“I would like to change the cultural standing position of miso soy sauce.In future I would like to establish a new culture in a place without culture of miso soy sauce and actively launch it strategically.The soy sauce miso I want to improve my cultural status. “
So Mr. Tae talks about, the world that lies beyond the tradition is visible. It is said that long-lasting spirituality in Japan has a competitive edge in the world. For that reason, we are still trying to further evolve the remaining cultural values.
−What kind of thing does the work specifically do?
“There are a lot of seasonal work as well as purchasing sauce miso, as well as seasonal work.” Cleaning the garden Cleaning the garden Naturally, it is snowy country so there are snow falls, so honestly, miscellaneous services are diverse Right? “
“In addition, Kuran has little contact with the outside, but we do it when we touch customers, we also sell it, and I hope that they will guide tours as well.”
Factory tour “fermentation experience tour” Factory tour “about the factory and garden, warehouse of the Yamamo miso soy sauce brewer which is a warehouse lasting 150 years since the end of Edo period. He seems to be participating in a wide range of people including the general public, foreigners, parliamentarians and school teachers.
“I think that industrial sightseeing is the cutting edge of a new business in Japan.Talk about the technology and fermentation technology, as well as stories and history of the warehouse, stories about the concept and the traditional industry from now.In the garden with a history of over 100 years I want you to be able to explain widely to talk about it. “
In future we plan to make space to taste in the warehouse and art gallery, so we can expect a further leap to innovation.
−Who do you want to come by this recruitment?
“I hope it is a job or a hobby, but I hope it is a person who has cultural things, and people who like change, but since we are basically routine work that keeps on doing the same thing, I think that those who believe that innovation that can make society move largely out of the world is suitable.Of course, we also have to do something we do not want to do, but we believe that it will lead to change.What such spirit I want it. “
He said he emphasized mental and humanity more than basic knowledge of fermentation and food. Also, a long-lasting company-generation struggle. Mr. Tae’s father’s idea and Mr. Tae-san’s thought is that there is a difference in generations, so collision will definitely occur. It seems to be important to bond this well.
Tai’s aim is innovation arising from the original world. It is not co-creation that everyone is convinced but looking for the possibility of creating originality with the impact of jumping over the times.
“I can not do anything interesting unless it is a subjective area.You can only make the solar tower of the Osaka World Expo at originality, right? Co-creation, everyone is convinced, but I can not produce the impact of jumping over the times. There are things that can only be done with. “
That is why it is important to have opinions and opinions about what I want to do, as I was actually doing when I returned to my company, of course I did what I was told, I would like you to discover, plan and propose it, actively doing budgeting, I want to do more and more, “Mr. Yasushi says.
Tradition is that the continuation of innovation is spun out over time. Mr. Yasushi is a leader of innovation that reaches the seventh time as a tradition of the warehouse.
People who try to create new values are attractive. The knowledge is broad and thoughtful. I want to hear the story of this person who will take me to a completely different world forever. People who make me think so. It seems that people feeling a sympathy, students who are lost in their career and who wish to start up locally and who are entering the turning point are going to ask Mr. Yasushi to speak.
People who pursue the possibility of being born from the place where tradition and innovation intersect, and who can pursue the challenge, please do. First of all, even from going to ask the story.
LOCALTERASU is a recruitment media for migrant applicants
We introduce job information, efforts to enrich the area, various information on migration and local industries. Through information dissemination, we will make migration more familiar and make it more desirable. Please try entering the provincial area as an option to find a job. Perhaps your ideal work is in the rural areas. Let’s find the shape of a new job in the province to live a better life.
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In LOCALTERASU we divide the form of work into three
– Job skill x immigration – It is an employee’s recruitment, not a worker but a successor to the business. There are many projects that can continue the business and are contributing to the area but are forced to go out of business due to the aging of the population. There is a variety of merits to succeed the equipment, technology, people, etc. by inheriting the business as a successor. In addition to business operators, we are limited to small and compact businesses that are ready to accept up to related organizations.
– Entrepreneurial x Migration – We will recruit people who can utilize regional resources and develop as business. Since it is not a job, business operation is possible to some extent freely, but ultimately independence is required. We are limiting ourselves to businesses that are ready for acceptance, such as establishing a firm process up to independence, subsidizing equipment purchasing and training. In case
– Employment × Emigration – We are looking for talent who can work together such as product development, service, creation of new ideas to solve the problem. Human resources that can solve corporate issues are needed in rural areas. For that purpose, we are limiting not only to the attractiveness of the work, rewarding and working methods but also to businesses who can provide information on a very difficult side and challenging issues.
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To emigrate to areas that do not have rims or fringes is vaguely anxious. We will try to disseminate essential information so that we can eliminate anxiety even a little. We will strive to become a reliable recruitment media for migrant applicants.
It is absolutely pleased at the “GATTA” of lifestyle media that supports “just as you are, shining like yourself”! Everything You have chosen YAMAMO’s “YUKIDOKE” for the special feature of “3 Hokkaido / Tohoku edition” selection “Nationwide Local Souvenirs”. What we are aiming for is part of proposing a local new lifestyle based on traditional industries and basic seasonings. I am pleased that we can share such feelings and can join together. Please take a look at the article._mediainfo
Miso “YUKIDOKE” which can enjoy the sweetness of nature like snow melting [Akita Prefecture]
Akita Prefecture Founded in Yuzawa City, established for over 150 years Miso of soy sauce Miso sauce brewer “Yamamo Miso sauce brewer” is a superb Koshi Miso “Yukidokie”. Along with snow melting, miso charged only with Akitachomachi collected locally is a ginjyo incense like sake and a creamy taste. It has the same sense of dip as it is or it has a sweet taste and slightly saltiness, so it is a supreme miso you want me to mix with the mixture. Also, a stylish package that glows with a sense will be a topic once you hand it over.