In promoting overseas development, we made naming of Akita miso and changed packages. The previous design was made by Akita Prefecture Miso Soy Sauce Industry Cooperative Association in common by several companies, the nostalgic design also has Akita Miso-like appearance, but our original elements were few. While paying respect to what we did in the past in the industry, we would like to reflect our ideas in our products.
We repeated discussions with film makers and adopted the industry’s first foam material. In addition, the surface is embossed with an air layer, greatly enhances insulation and barrier performance, and it is a package that can withstand overseas transport sufficiently. Since the foaming material is not transparent, the shape adopts a standing type, so that the color of the product can be seen from the bottom gusset portion.
We have added product improvements every time we load it, and this product has won the Federation Miso Industrial Cooperative Association Chairperson Prize in FY2018. It seems that you evaluated the taste balanced with low salinity by acting the function of our yogic yeast with characteristic apple scent. I would like to thank you for your updated “YAMAMO MISO”.
Next to our company Yamamo there is Akita Meijo Co., Ltd. Former Iwasaki Kura (Ranman No.2 factory). This is the former brewery named “Minenoasahi” which we divided from our company’s headquarters, its house is located across the old Hanzhou highway, across from our company, with both location, very close relation from old times is. Fellows who have a vision with us will set up a joint venture there and hold a Fermentators Week, a fermentation event centered on the former Iwasaki Kura.
YAMAMO CREATIVE SESSION “, a discussion event of Yamamo who invited guests from the year before last year, has been repeated with people inside and outside the region to pursue regional sustainability. Among them, the “Fermentation City” concept was completed, and that team spontaneously resulted in the holding of joint ventures and events.
We are also planning to launch “I.L.A. GALLERY” and “YAMAMO GARDEN CAFE” in earnest and we would like to increase Fermentators Week. Also at the World Fermentators Summit at the Yuzawa Sake Brewery, the seventh generation Takahashi will also be on display. Dynamic discussions will be launched with urban development experts from Berlin.
The cloud funding of the event is also done. We hope to participate in the fermentation event of the area where we anticipate the next generation.
本イベントのプログラムは、東北選りすぐりの発酵人と共に発酵の未来とクリエイティブ産業としての可能性を探究するカンファレンス「World Fermentators Summit / 世界発酵人会議」、湯沢市内各地や近隣地域を巡り各地域ならではの観光資源や食文化に触れながら美酒美食を楽しむ「Fermentators Dinner/ 発酵人晩餐会」、メイン会場のお披露目となるレセプションパーティーののち「発酵 x 音楽」を題材に音楽イベントを開催する「Fermentators Reception / 発酵人レセプションパーティー」、秋田・東北の流通限定の日本酒を中心に100種を超えるお酒や発酵フード、発酵調味料を揃え、発酵を食べて、呑んで、体験することのできる「Fermentators Festival / 発酵人感謝祭」の四部構成となっております。皆さまのご来場をお待ちしております。
Fermentation event “Fermentators Week” for fermenters by fermenters. We will hold it in Yuzawa City, Akita prefecture, 9 days from November 3 to 11.
On November 3 – 11, 2018, a nine-day event filled with a lot of content such as sake, food, conference, music, co-organized event in each area, on the theme of “fermentation brewing” “Fermentators Week / Abbreviation: FW) “will be held.
Even if the theme of fermentation brewing is to be the theme, let’s not only drink alcohol, miso soy sauce, pickles, but also “local fermentation” various resources in the area, re-create the value, make it widely disseminate & experience And, along with many Fermentators (individuals who are involved in this event), we will explore ways of regional development centered on “fermentation”.
The program of this event is a conference “World Fermentators Summit” that explores the future of fermentation and potential as a creative industry with the fermented people of Tohoku, around tourist spots and neighborhood areas in Yuzawa City, tourism resources and food culture “Fermentators Dinner” to enjoy gourmet food while touching, “Fermentators Reception” to hold music events on the theme of “fermentation x music” after the reception party serving the main venue, centering on limited-edition sake in Akita · Tohoku district “Fermentators Festival” which is able to eat fermentation, drink, and experience over 100 different kinds of liquor, fermented food, fermented seasoning, and so on. We are waiting for your visit.
Our Yamamo has been posted on the recruitment media “LOCALTERASU” for migrant applicants. We contacted the representative director Mr. Ogasawara directly and created an article after participating in YAMAMO FACTORY TOUR. I think that it was an interview of a deep area and expressed the Yamamo’s way of thinking and situation with reality. I would be pleased if someone could work with us on this occasion.
Yuzawa Iwasaki is a heavy snowy zone located in the southern part of Akita Prefecture. There is a warehouse that has been handed down to this place since Keio three years (1867). Since the founder · Shigeosuke Takahashi of the end of the Edo era, when the founder · Shogosuke Takahashi started the business in this area, continued brewing over the seventh generation, a long-established store lasting 150 years, brewing Yamamo miso sauce. We have enriched the lives of people by creating seasonings enriching the daily table.
Traditional Kuramoto has a strong image of pure Japanese style clothing, but the breeze of Yamamo miso sauce brews a new era wind comfortably. Wonderfully arranged items in showcases, vintage sofas, Western music from the speakers, Japanese gardens spread out the window is expressing the beauty of Japanese. A spirit of Japanese spirituality that cherishes the ancient spirit of Japan while tailoring excellent western style beauty everywhere. A glimpse of the posture of the yamamo miso sauce brewer.
I talked to Yamamo Miso sauce brewer, the seventh generation, Yasushi Takahashi.
Mr. Taishi who did not intend to succeed her family business seems to be an architect. However, as the time goes on, the environment surroundings will change and you will be at the crossroads of your life whether you go to graduate school or get a job or succeed your family business when you are in the fourth grade.
“At the moment of my death, if I had made my family business cease without stopping, I decided to pass the family business thinking that I would definitely regret, I think that I am convinced if I crush my family business with my own hands “
After that, I entered Tokyo Agricultural University. After learning the brewery studies over two years, after training at a major brewery company, it becomes the seventh generation from 27 years old.
−Is not it hard to succeed a traditional family business?
“The 27-year-old year was the most mentally challenging, because I am the seventh generation and the youngest person, I think that it is commonplace for employees to take values that match the times, The thing to improve also comes to be seen from a new person like me, but since I thought that employees are commonplace so far, conflict occurred as a matter of course.We improved sanitation first, This is not limited to me, it is what every industry should do when changing generations. “
In terms of generations, from the employee’s viewpoint, it seems that he is puzzled by instructions from the seventh generation, which is younger than his own and the experience of the field is shallower than ours. While it is necessary to survive, there must be a spiritual strength to confront it.
“After resolving hygienic things, we will apply new things to it. Make margins little by little. In order to create a new way you need a margin, including physical things and time There is also a margin.When optimizing according to the current era, unnecessary parts will come out, so it’s the process of hitting the margins that can be done by scraping off those unnecessary parts for new things. “
What will we leave in future generations, what will we change? Traditional industries that continue for several generations have been supported by such exacting activities. That is why while it is stable, there is the danger of being brought about by newness. However, Mr. Yasushi thinks that history has something of mercy and beauty that can not be produced by one generation, and that this value needs to be spun over time.
Mr. Yasushi widespread from planning to advertising and designing, reversing the concept of Kuran. In the first year in office as an office, we worked on branding and established catch phrases and images.
“At first it was in a state of painful everyday, there was no pleasure, but if you say that you are interesting by looking at your products and activities, that suffering will change more and more pleasantly. It is important to keep it going, but it is important to keep doing it.The fun increases as you continue to do. Over the course of 12 years my activities have expanded and at the same time I can affirm myself little by little is”
The time I walked while twists and turns, I will make myself worthy to succeed the tradition. It seems that Mr. Tae was convinced of himself that he was 35 years old.
And, participating in various national exhibitions, Mr. Tae realized that the Japanese miso soy sauce had a problem of not being conceptual. It is not easy to tell foreigners Miso soy sauce which is a Japanese local food. How do I get the attraction of Japan? It seems that he felt a sense of incompatibility with Miso soy sauce, whose concept was not established. So, with the theme of ‘Life is Voyage’ Life is a voyage ”, I will look to foreign countries from 2012.
“Somewhere I feel like wanting to be a founder, I guess I do not want to become a founder in this industry, and how the world evaluates what the predecessors have made Because I was also interested in that, I challenged overseas deployment which is said to be the second foundation.While selling the product is not yet premature.While speaking spirituality and business, it is a brewery. “
The view of the world created from the land, culture and history that produced the product lives in the details of the product. For that reason, the yamamo miso sauce brewer’s original goods are beautiful and no waste. Goods whose concepts have gained attention to details have been highly appreciated both in Japan and abroad, and received the “Good Design Award” for FY 2013. In addition, it is also selected as “Wheat Small Business 300”, Ministry of Economy, Trade and Industry “Regional Future Driving Company”.
Is there any difficulty unique to this industry?
“My industry will not continue as an industry unless we do reforming things, but we are being asked for things that will not change from the market, so it is natural that seasonings should not change taste every year As a matter of course, it is natural that you must try as a company in the “twist” or “contradiction” that you must change as you do not want change. “
It seems that we are continuing trial and error between what is sought and what we have to ask for, while incorporating traditional manufacturing methods and modern methods.
“I would like to change the cultural standing position of miso soy sauce.In future I would like to establish a new culture in a place without culture of miso soy sauce and actively launch it strategically.The soy sauce miso I want to improve my cultural status. “
So Mr. Tae talks about, the world that lies beyond the tradition is visible. It is said that long-lasting spirituality in Japan has a competitive edge in the world. For that reason, we are still trying to further evolve the remaining cultural values.
−What kind of thing does the work specifically do?
“There are a lot of seasonal work as well as purchasing sauce miso, as well as seasonal work.” Cleaning the garden Cleaning the garden Naturally, it is snowy country so there are snow falls, so honestly, miscellaneous services are diverse Right? “
“In addition, Kuran has little contact with the outside, but we do it when we touch customers, we also sell it, and I hope that they will guide tours as well.”
Factory tour “fermentation experience tour” Factory tour “about the factory and garden, warehouse of the Yamamo miso soy sauce brewer which is a warehouse lasting 150 years since the end of Edo period. He seems to be participating in a wide range of people including the general public, foreigners, parliamentarians and school teachers.
“I think that industrial sightseeing is the cutting edge of a new business in Japan.Talk about the technology and fermentation technology, as well as stories and history of the warehouse, stories about the concept and the traditional industry from now.In the garden with a history of over 100 years I want you to be able to explain widely to talk about it. “
In future we plan to make space to taste in the warehouse and art gallery, so we can expect a further leap to innovation.
−Who do you want to come by this recruitment?
“I hope it is a job or a hobby, but I hope it is a person who has cultural things, and people who like change, but since we are basically routine work that keeps on doing the same thing, I think that those who believe that innovation that can make society move largely out of the world is suitable.Of course, we also have to do something we do not want to do, but we believe that it will lead to change.What such spirit I want it. “
He said he emphasized mental and humanity more than basic knowledge of fermentation and food. Also, a long-lasting company-generation struggle. Mr. Tae’s father’s idea and Mr. Tae-san’s thought is that there is a difference in generations, so collision will definitely occur. It seems to be important to bond this well.
Tai’s aim is innovation arising from the original world. It is not co-creation that everyone is convinced but looking for the possibility of creating originality with the impact of jumping over the times.
“I can not do anything interesting unless it is a subjective area.You can only make the solar tower of the Osaka World Expo at originality, right? Co-creation, everyone is convinced, but I can not produce the impact of jumping over the times. There are things that can only be done with. “
That is why it is important to have opinions and opinions about what I want to do, as I was actually doing when I returned to my company, of course I did what I was told, I would like you to discover, plan and propose it, actively doing budgeting, I want to do more and more, “Mr. Yasushi says.
Tradition is that the continuation of innovation is spun out over time. Mr. Yasushi is a leader of innovation that reaches the seventh time as a tradition of the warehouse.
People who try to create new values are attractive. The knowledge is broad and thoughtful. I want to hear the story of this person who will take me to a completely different world forever. People who make me think so. It seems that people feeling a sympathy, students who are lost in their career and who wish to start up locally and who are entering the turning point are going to ask Mr. Yasushi to speak.
People who pursue the possibility of being born from the place where tradition and innovation intersect, and who can pursue the challenge, please do. First of all, even from going to ask the story.
LOCALTERASU is a recruitment media for migrant applicants
We introduce job information, efforts to enrich the area, various information on migration and local industries. Through information dissemination, we will make migration more familiar and make it more desirable. Please try entering the provincial area as an option to find a job. Perhaps your ideal work is in the rural areas. Let’s find the shape of a new job in the province to live a better life.
Find jobs to find jobs to find
I do not want to find a job based on my background or experience, but I would like you to be accidentally encountered. Therefore, a fine search function is not provided. Please value the feelings and feelings I can not write in my resume.
In LOCALTERASU we divide the form of work into three
– Job skill x immigration – It is an employee’s recruitment, not a worker but a successor to the business. There are many projects that can continue the business and are contributing to the area but are forced to go out of business due to the aging of the population. There is a variety of merits to succeed the equipment, technology, people, etc. by inheriting the business as a successor. In addition to business operators, we are limited to small and compact businesses that are ready to accept up to related organizations.
– Entrepreneurial x Migration – We will recruit people who can utilize regional resources and develop as business. Since it is not a job, business operation is possible to some extent freely, but ultimately independence is required. We are limiting ourselves to businesses that are ready for acceptance, such as establishing a firm process up to independence, subsidizing equipment purchasing and training. In case
– Employment × Emigration – We are looking for talent who can work together such as product development, service, creation of new ideas to solve the problem. Human resources that can solve corporate issues are needed in rural areas. For that purpose, we are limiting not only to the attractiveness of the work, rewarding and working methods but also to businesses who can provide information on a very difficult side and challenging issues.
I do not mean to talk about only the surface of the provinces
To emigrate to areas that do not have rims or fringes is vaguely anxious. We will try to disseminate essential information so that we can eliminate anxiety even a little. We will strive to become a reliable recruitment media for migrant applicants.
In the middle North America trip before 2 years ago, I got into Detroit, Brooklyn, Miami, Mexico, Guatemala, Costa Rica and this project’s idea began. The regeneration of Detroit that the core industry was devastated and the fiscal collapse was due to the self-righteous activities of guerrilla artists. It was also the presence of art that made society function with Guatemala with a low literacy rate. In addition, the urban development team of Brooklyn makes an overwhelming urban formation by functionally blending this art and design. In this ultimate situation, the industry can not contribute to its recovery, understanding it and taking a certain attitude to art means industrial maturity. For that reason, industry always seeks, recognizes and fuses art. The activity with that feeling is “I.L.A. (Industry Loves Art)”.
Former gentlemen inspired cultural arts in the area, bringing harmony to the city from solidarity and prosperous living. In this era of the Iwasaki area also in the era of the second generation mayor Shichinosuke Takahashi, I will dig a history, teach discipline and life culture to townspeople, and accomplish the great reform that Emperor Meiji drops in at a later time. The achievement that brought about the development of this modernity will be left behind by our fourth generation · Hikoshiro in the mystery monument of Chitose Park of the castle site, to convey the land and history to Yamamo’s water gardens, and will serve as the mayor of the later town. Hikoshiro was aware of its greatness and role by looking directly at the back of Nanosuke. Bridging the context of this land between generations is also a great role of art.
Based on such research, we have implemented art in the Miso and Soy Sauce industry that has a range of “History and climate in the community” to “Strength of human beings out of the crisis situation” I think. We will rebuild the brewery of over 150 years old and open the feeling based on history as November as I. L. A GALLARY. I would like to invite a lot of people who are renewing their sense of domestic and overseas.
Notice of the Vacation of the Bon Festival in 2018
Our company takes the vacation of Bon Festival from Friday, the 11th to Wednesday, the 15th. We work Friday, the 10th. We have responded to the inquiry by telephone also in closure. And I correspond also to those who come to the store directly. It is expected that dispatch of goods is crowded. Time may be obtained from usual to a report. We will work Thursday, the 16th. Please understand the situation.