Information of handling by colocal market_”feature” colocal x RING BELL
Yamamo received coverage of colocal before. It serves as a cause and you can purchase from “colocalmarket.” There are three items, a gift set with a tote bag, a gift set with a towel, and an apron. The apron is a sales schedule from April. The digest board of former coverage is written on the page of goods introduction. It is combination of “a seasoning and tableware”, and we are pleased if you try our products. @feature
colocal market在的处理的告知_”feature” colocal x RING BELL
3331 Arts Chiyodaの一角にあるショップ、3331×10にてヤマモの商品の取り扱いが始まりました。従来の販売方法も勿論大切に思うのですが、共有する意志からくる新たな販売形式には心躍るところがあります。芸術空間の中に日常の商品がある景色は、人々に新しい価値観をもたらすのでしょう。新たな価値を築く試みに参加できること、同時代性を共有できること、非常に感謝しております。そんなワクワクが詰まった店舗を、ぜひ、体験してみてください。
Information of handling by 3331x10_”feature” 3331 Arts Chiyoda
Handling of the goods of Yamamo started in 3331×10 in one corner of 3331 Arts Chiyoda. I consider the conventional sales method carefully. And I further expect a new sales form which comes from the will to share. The scene which has everyday goods in art space builds a new sense of values to people. I am happy that it can participate in building new value. Moreover, I appreciate that contemporaneity is sharable. Please experience a store with expectation of such many. @feature
3331×10在的处理的告知_”feature” 3331 Arts Chiyoda
3331 Arts Chiyoda一角有的3331×10Yamamo的商品的处理开始了。我重要地考虑以前的销售方法。又我更加期待着来自(源于)共享的意志的新的销售形式。艺术空间中有日常的商品的景色，形成向(到)人们新的价值观。我对能参加为制作新的价值的感到高兴。还有，对能共享同时代性的表示感谢。请试着体验有那样的多的期待的店铺。
Information of sales of 47 GIFT 2013 – summer gift- _”feature” D&DEPARTMENT
Date July 19 – September 29, 2013
Time 11:00 – 20:00 (Entrance is to 19:30) *It will be closed on September 17, 18.
Place d47 MUSEUM
< Extract >
Japan divided into 47 has a mountain and the sea, and has rich nature. A historied traditional dainty. The famous sweets produced because the tourist industry is prosperous. Alcohol, rice, dried noodles, etc. We did boxing of the vessel which eats them as unique GIFT together. We exhibited the assortment of 47 kinds of such food. You need to feel individuality of Japan and need to present GIFT to the person who was indebted. Please realize Japan.
在47 GIFT 2013-中元節節禮物品-的銷售的告知 _”feature” D&DEPARTMENT
渋谷ヒカリエ８階、47 GIFT 2013 -お中元- で「あじ自慢 ３００ml」が販売されます。稲庭うどん、つゆ、いぶりがっこ、曲げ輪っぱという秋田のお中元の中に選んでいただきました。木桶で一定期間熟成させ、まるみと熟成感のある「あじ自慢」を、秋田の食材で味わうことができます。また、各県にちなんだキャッチコピーとディスプレイの展示も見応えがあります。弊社パンフレットもディスプレイの一部に組み込んでいただいております。合わせてお楽しみいただければと思います。ぜひ、足を運んでみてください。
“Ajijiman 300ml” is sold in the event of the eighth floor of Shibuya Hikarie. The gifts of Akita are Inaniwaudon, Tsuyu, Iburigakko, and Magewappa. Our products were chosen into this gift. “Ajijiman” carries out certain fixed period maturing with wooden barrels, and becomes a taste with balance and a feeling of maturing. This can be tasted with the foods of Akita. Moreover, the catch copy of each prefecture and exhibition of a display are also wonderful. Our pamphlet is also exhibited as a display. I think if you can enjoy also here. Please visit. @feature
News of Article Publication_BRUTUS®_November Issue
The November issue of BRUTUS® features an article on Yamamo. Under the theme of “A delicious overnight trip that will change your life,” eight destinations from across Japan are featured in the article, “Visit the New Star of Fermentation, Innovation in the Northern Tohoku Region. Our new service is featured under the title “Visit the New Star of Fermentation, Innovating in the Northern Tohoku Region.
The “Dinner Tour,” which allows guests to experience the effects of Viamver®︎ yeast, the core of innovative fermentation, will feature 9 dishes and 9 pairings served in 5 different locations, including a Moromi warehouse with over 100 year old wooden barrels and a tea house associated with architect Chenichi Shirai. The event will be held at five different locations, including a Moromi warehouse with over 100-year-old wooden barrels and a tea house related to the architect Chenichi Shirai. By pairing not only the same yeast but also various architectural spaces, visitors will be able to experience the environment and background that led to the discovery of the special yeast, as well as the culture and climate that has been spun out through the interaction between the Takahashi family and cultural figures.
The article also touches on Chef Sato and researcher Mr. Kimura from the outside team, and captures the efforts that have been made with experts and on an evidence basis. Everyone on the team is delighted that what started as a simple café menu has become a full-fledged restaurant in three years. We hope that this media outlet will be an opportunity for you to experience the new world of fermentation._mediainfo._magazine
Visit to the New Star of Fermentation, an Innovator in the Northern Tohoku Region.
Yasushi Takahashi Born in Akita Prefecture in 1979. ＜He is the seventh generation of the Yamamo Brewery. In 2020, he discovered the yeast “Vianver” and presented it to the Japanese Society of Brewing Science. Obtained patent for microorganism.
A brewery that innovates the basic technology of traditional miso and soy sauce and produces dishes unimaginable from a traditional brewery. And a brewery that pioneers a new genre of sake in the world of sake, which is said to be impossible for newcomers to enter. From Yuzawa to Oga, a trip to visit innovative Akita breweries.
In Akita Prefecture, where miso, soy sauce, sake, and other fermented foods have long been popular, there are two people whose unique approaches are attracting attention in the food world. To meet these two new stars of publishing, we first visited the Yamamo Miso Soy Sauce Brewery in Yuzawa City.
The Iwasaki area of Yuzawa City has long been a popular area for miso and shoyu brewing, and Yasushi Takahashi, the seventh-generation owner of the brewery, has been putting his new ideas into practice one after another. The café-restaurant he has opened in the brewery serves dishes made with a special yeast discovered in the brewery and named “Viamver®. The yeast was analyzed with the help of a microbiologist specializing in microbiology and fermentation, and its characteristics were extracted from the food. We marinate meat and fish in Viamver® yeast solution to soften them, and season them with the flavor and salt necessary for the yeast to ferment,” says Takahashi.
Furthermore, research has shown that Viamver® produces more alcohol than other yeasts. This is surprising because it has been applied to sake brewing.
In the wine world, yeast such as Viamver® is considered a spoilage fungus and is frowned upon, but we have developed an original wine using Viamver®,” says Takahashi. This “Proslogion” wine made with Niagara grapes has no peculiarities and goes well with food. Thus, a single yeast full-pairing course was completed, using Viamver® for all dishes and wines.
1 Yamamo Brewery is a 10-minute drive from Yuzawa City. It has the appearance of a long-established business, but the interior has been stylishly renovated. 2 Yamamo’s mainstay products, including soy sauce, are displayed in the storefront store. The packaging may have been redesigned, but the taste is the same as it has always been. 3 Viamver® also gives lectures on yeast and fermentation. 4 “Viamver® Soy Sauce” (1,836 yen) and “Viamver® Vegetable Salt” (2,052 yen) have a stronger flavor than soy sauce. 5 “Proslogion,” an original wine made by fermenting Viamver®. This was used as the base for the pairing and arranged.
Finally, we were served the full course. Although the photos do not show all of the dishes, the dinner will be held at five different locations, using not only the regular restaurant space but also the entire warehouse space. It is designed as a culinary experience that allows visitors to enjoy the factory tour and dinner at the same time.
The dinner begins at the Moromi-Gura. In a space lined with wooden barrels that are more than 100 years old and bearing the target year and have a strong Moromi aroma, you will be served “Proslogion” wine along with finger foods. Next, we moved on to the “first storehouse”. After the second appetizer, we moved to the restaurant space, where three kinds of fresh seafood were served with doburoku. We used doburoku as a rice to make it look like sushi,” said Mr. Takahashi. The doburoku was made from the up-and-coming brewery Ina to Agave Brewery in Oga, which was to be visited the next day, and doburoku from Tonoya, an auberge in Tono City, Iwate Prefecture. Mr. Takahashi commissioned both of these unique brewers to brew doburoku with Viamver®, and it was a success. The product is scheduled to be commercialized in the near future. After the salad and main dish of fish, we were shown to a tea ceremony room called “Yugen-seki,” which was designed by an architect with close ties to Akita. The next stop was a tea room called “Yugen-seki,” named after the calligraphy “Yugen” by architect Seiichi Shirai, who has close ties to Akita Prefecture. The fact that the tea room was set up between the fish and meat entrees, where soup and tea were served, was quite unique. Then it was back to the restaurant for the meat main course. This lamb was again superb. It was juicy without any smell, and the two kinds of sauce made from fermented grapes and mandarin oranges added a complex sweet and sour flavor. The meal ends with dessert and dessert cocktails in the tatami room overlooking the garden. It was an intense experience for all five senses, not just the palate.
By working with a variety of people across barriers, including sake breweries, we can do innovative things.
Mr. Takahashi plans to purchase an old house near this site and turn it into an auberge. His innovation has not yet stopped.
Moromi-Gura The starter is a space filled with the aroma of Moromi. Finger food of pork marinated in Viamver® sommelier (marinade), served on a pie with grapes and blue cheese. The meat is soft and tender.
The first storehouse Gibier is also an elegant dish with improved meat quality. At the Hatsudai no Kura, Yamamo’s oldest restaurant. Mushrooms are served with pork, sweet potatoes, maitake mushrooms, and other ingredients. The meat has no odor and melts in the mouth, making it hard to believe it is venison.
Restaurant Fresh seafood and doburoku are used as a sushi appetizer. Octopus, bonito, and flatfish are served with a mixture of mizumoto and lime, mizumoto and red wine, and mizumoto and doburoku, respectively. The glass is a Gali-style chandigafu.
Restaurant Salad representing the Iwasaki area. The leafy vegetables are hydroponically grown using geothermal heat from Yuzawa City. Fermented sweetfish liver and tofu, spinach mousse and edible cricket powder are also available. A cup of fermented cherries and prothlogion.
Tea Room Tea and soup at the tea room to refresh the palate before the main course. A small amount of iburigakko was added to hojicha tea from in Shizuoka. The tea has a slight smoky flavor, and the addition of Viamver® salt gives it a dashi-like taste. The soup is Shadow Queen Vichyssoise.
Restaurant The main dish is the essence of Viamver®. The main meat dish is lamb from Shirakami, Akita Prefecture. The lamb is marinated in a yeast sommelier solution, so it is very tender and has none of the characteristic odor. The drink is “Nama-Hashiroshi,” a doburoku made by Toonoya.
Zashiki (tatami room) Finish off your meal with a dessert in the living room-like tatami room. Soy gelato and crème brûlée made with 20-year-aged miso. For the first time, dessert tastes like miso soy sauce. Served with Proslogion, which is arranged like a noble rot wine.
Yamamo Brewery Established in 1867. Products such as Amashio soy sauce, Ajijman (men-tsuyu), and low-temperature-aged miso “Yukikaze” are also popular. Lunch 11:00 – 15:00, Dinner 18:00 – 22:00 (reservation required). Cafe 10:00-17:00. Closed irregularly. Full-pairing dinner tour 33,000 yen.
News of Article Publication_Forbs Japan_September Issue
Yamamo is featured in the “POSITIVE IMPACT GUIDE” in the September issue of Forbs Japan. Yamamo was selected as one of the “CULTUREPRENEURS” that have picked up local culture and turned it into value.
Local cultures are formed in accordance with the local climate. Because we live in an area with heavy snowfall, brewers have long lived and worked collectively at the brewery. They lived together for food, clothing, and shelter, and the boundary between public and private life was blurred, so the tools and daily necessities for the kurain remain in the warehouses, giving visitors a sense of the unique culture. In addition, there remains the wisdom and systems to maintain and manage the fungal ecosystem of brewing in the heavy snow and the seasonal flora and fauna in the gardens.
We are considering how we can incorporate the values and ideas derived from these wisdoms into our industries and services. Starting with our current project of making products with new yeast, we are thinking of restructuring and touring the culture that remains in the warehouses, such as creating tea houses, tending the gardens, and managing the fields, to keep the old and new attractive values alive for the future while turning the economy around. We hope you will take a look at the article.
Impact of the “New Protagonists” on the World Cultural Maturity and Economic Impact / New Value” Created by Cultural Planners
We believe that culture planners who are attached to their culture and region and create added value will play an important role in Japan. There will be a greater need for players who can add new value to national and regional cultural resources and commercialize them. Furthermore, rediscovery and reinterpretation of attractive cultural resources that have not yet been given value will become more important. The role will be to build new circuits of culture and consumption in the “everyday” lives of people around the world, as well as to people around the world who are interested in Japanese culture, such as Japanese food and Zen.
People who have successfully picked up the culture of a country or region and turned it into value have existed throughout Japan for some time. However, it is necessary to redefine them as important, naming them “culture planners” rather than “people who are doing something revolutionary in the community. If the national government, local governments, and private sector can create an environment that facilitates the sharing of know-how and the dissemination of information to the world, their appeal and value will grow, and Japan’s cultural maturity will likewise increase. (Article excerpt)
Yamamo Miso and Soy Sauce Brewing Co. Founded in 1867. Yasushi Takahashi, the seventh generation, rebranded the company and began exporting miso and soy sauce products overseas in 2012. He organized inbound tours and set up his own cafe-restaurant and art gallery. In recent years, he has formed a yeast research and development team.
Newly launched in June 2014 as the Japanese edition of Forbes, a global business magazine that operates in 47 countries around the world. For readers with a global perspective, Forbes curates articles from Forbes’ home country editions and editions from around the world, and presents the world’s most cutting-edge information along with original articles from Japan. Forbes’ mission is to bring the people, ideas, and technologies that are changing the world to the business executive community. Forbes Japan is building on Forbes’ 100-year history, trust, and network of influential and powerful people to deliver the world’s most cutting-edge information in a variety of formats through the magazine, the Web, events, and other platforms.