Chef Jonas, who has been participating in YAMAMO GARDEN CAFE since last summer, will leave the company at the end of this month due to visa. His sense of cooking and pairing has made us a big step forward. In addition, his gentle personality and sharp points in his work strengthened the team and allowed him to enter a different phase. I am grateful.
A full course is made with Viamver yeast (patent pending, announced by the Brewing Society of Japan) found from many years of research on brewed yeast, wine is brewed with the yeast, and paired with the same fungus. Creating a unique dining experience service in the world that originated in the traditional Japanese industry. Jonas has contributed significantly to achieving this goal. I left the company without waiting for the wine to be completed in February, and I have only a short time left, but I would like to take over the dishes produced and supervised by Jonas as a team and provide the world view. You will meet Jonas in person this month on Friday and Sunday. We would appreciate it if you could contact us in advance to prevent infectious diseases.
OPEN 10: 00 ~ 17: 00 (LO / 16: 30) 124 Iwasaki, Yuzawa-shi, Akita 0120801 Japan Customer Service : +81-(0)183-73-2902 Closed holiday indefinite Number of seats 16 seats Parking lot available Chef : Tatsunori Sato ＆ Jonas Kang Researcher : Kiichi Kimura
Announcement of the Event_DESIGN-DRIVEN MANAGEMENT SEMINAR # 02 Rebuilding Legacy with Creative Value
Last year, I worked with Nishigaki-san of the Japan Patent Office at an intellectual property-related event, and as the value of the world changes, I have to move toward the future and take on new initiatives, as well as a flexible corporate organization and the outside world. We talked about various things such as how to foster a team. There are many places where both sides share the same idea, and we received two requests from Nishigaki-san. The first is that we would like you to participate in the in-team verification of the concept of “design management” promoted by the Japan Patent Office, “creating an ecosystem that combines branding and innovation.” The second was that we would like our Yamamo to take the stage at the design management seminar “Design Management of Long-established Companies” as a practical example of small and medium-sized enterprises. From the end of the year, we formed a team with our partner company, Kunori-san of KESIKI, and the staff of the Japan Patent Office, and had many meetings.
Japan, where many traditional industries remain, is pioneering in the world in terms of cultural systems and ideas that place a value axis on maintaining the ecosystem of “corporate survival” rather than economic power and technological power. In that process, the pursuit of sustainability centered not only on the region and environment but also on people’s lives is being pursued, and we believe that they have been operated reasonably for a long time. Ecosystem maintenance values are a mixture of mercy and cruelty, some of which are driven by it, while others are like erasing personal life choices. There is a question about the fundamental meaning of why human beings are in a human-like situation and their lives in the position of survival of the family business. This idea is also the only cultural ontology that human beings can do in all living things, that is, the will and thought are kept alive by metabolism and alternation of generations. We would like to make decisions and make efforts based on this idea and convey its value to the world.
This online seminar will be distributed on Youtube LIVE and can be attended by many people. I am very much looking forward to the conversation between Nishigaki-san and Kunori-san, who have had many meetings so far. I hope you can watch it.
Co-sponsored by the Ministry of Economy, Trade and Industry and the Japan Patent Office, and KESIKI INC., A design firm that handles new business support and branding centered on culture, we will hold an online seminar on “business succession” mainly for executives of small and medium-sized enterprises. This seminar will be the second in a series of five sessions planned as part of a support project to introduce the concept of “design management”, which has been attracting attention in recent years, to companies. For many SMEs, “business succession” is a source of trouble. Where will the tradition be preserved and what will be changed? This time, we will invite Mr. Yasushi Takahashi, the brewer of Yamamo Miso Soy Sauce, which has been in Akita Prefecture since 1867, to talk about “corporate vision and cultural formation” that is deeply related to “business succession”. Anyone can participate, even if it is the first time, without any application procedure. If you are interested, you do not need to apply and you can join from the Youtube LIVE link on the page.
[Speaker guest] ◎ Yasushi Takahashi Yamamo Miso and Soy Sauce Brewing Company, 7th generation Rebranded the brewery that has continued for more than 150 years and started overseas expansion. A series of efforts to convey the appeal of the brewing industry won the GOOD DESIGEN Award. Capturing the legacy that remains in the brewery, we have developed a garden, cafe restaurant, and gallery for over 100 years, and implemented art and inbound in the industry. Discovered Viamver yeast (patent pending) with characteristic fruit aroma and umami from 10th year of trial brewing, and announced it to the Brewing Society of Japan. Fostered a team of ASTRONOMICA in which researchers, chefs, and artists participate. Innovative fermentation technology is applied not only to miso soy sauce, but also to menu development, wine and beverages. Fermentation is regarded as “coexistence with the ecosystem”, and the context of urban development and social change at home and abroad is incorporated. Reconstruct tradition with creative aesthetics. https://yamamo1867.com/
◎Junko Nishigaki Assistant to the CDO of the Japan Patent Office Design Management Project and General Manager of the Examination Operations Department. After graduating from the Faculty of Law at the University of Tokyo, joined the Ministry of International Trade and Industry (currently the Ministry of Economy, Trade and Industry). He holds a Master of Laws from Duke University and LL.M. from the University of Chicago. When he was the chief of the creative industry section, he worked on the “The Wonder 500” (-Japan’s excellent local products-) project) and promoted businesses such as branding hidden Japanese products and disseminating them to the world. She has been assigned twice to the Design Policy Office, which is in charge of the G Mark and Kids Design Awards. Held the “Fourth Industrial Revolution Creative Study Group” to support new business development utilizing “the power of design”, and later went to the “Study Group on Industrial Competitiveness and Design” by the Ministry of Economy, Trade and Industry / Japan Patent Office. (Send “Design Management Declaration” at this study group). At the Patent Office, she is in charge of the trademark department that leads to branding support, and she is involved in promoting various design management as a CDO aide to the design management project team.
◎ Takao Kunori KESIKI INC. Partner, Narrative / Community. After graduating from the Faculty of Commerce at Hitotsubashi University, he worked for NTT Communications before becoming an editor. He has served as Deputy Editor-in-Chief of “PRESIDENT”, Deputy Editor-in-Chief and Web Editor-in-Chief of “Forbes JAPAN”, and Editorial Director of “WORK MILL”, and has interviewed many entrepreneurs and creators in Japan and overseas. In 2019, KESIKI was established with design director Shunsuke Ishikawa and others. In addition to supporting branding and innovation of companies and government agencies centered on culture, he also works as an editorial advisor for “WWD JAPAN” and a mentor for the Aoyama Startup Acceleration Center in Tokyo. https://kesiki.jp/
[Target person] ・ Those who have problems in business succession ・ Executives and managers of small and medium-sized enterprises ・ Those who are interested in “design management” ・ Designers who are interested in SMEs and regional brands
[Entry fee] free
[Way to participate] YoutubeLIVE https://www.youtube.com/watch?v=D-DAkF3q-jk&feature=youtu.be
[Application] Unnecessary
[Background and outline of the seminar] An era in which even historic companies and brands are changing so rapidly that they are in trouble. Even companies that have strengths such as original technology and distinctive techniques often have many problems such as “improvement of product power”, “expansion of recognition”, and “recruitment of excellent human resources”. Isn’t it? “Design management,” which utilizes the power of design to build brands and create innovation, has great potential as a solution. Not only large companies but also small and medium-sized companies and start-ups have introduced it, and the number of cases where it produces results is increasing. In 2018, the Japan Patent Office set up the “Declaration of” Design Management “” and has been promoting its introduction since then. Among them, together with his KESIKI INC., A partner of this year’s JPO Design Management Project, we planned an online seminar as part of a support project to spread “design management”. From November 2020 to March 2021, we plan to hold a total of 5 times, and we will talk with various guests about the method for introducing “design management”. The purpose is to introduce case studies of various companies nationwide that serve as role models, share the concerns of the participants, and create opportunities to solve problems.
KESIKI INC. KESIK is a design farm established in November 2019 with the mission of “designing a friendly economy.” Members with various backgrounds such as design, finance, business consulting, and editing help design and disseminate various things and things from organizations to products. KESIKI official website https://kesiki.jp/ KESIKI official blog https://note.com/kesikijp KESIKI Facebook page https://www.facebook.com/KESIKI-110182390642012
[Contact for inquiries regarding this event] KESIKI INC. Communication: Wakao / Kunori
◎西垣順子 專利局設計管理項目CDO助理，審查業務部總經理。從東京大學法學院畢業後，加入了國際貿易和工業部（現為經濟，貿易和工業部）。獲得杜克大學法學碩士和芝加哥大學法學碩士。擔任創意產業部經理時，他參與了“ The Wonder 500”（日本優秀的本地產品）項目，並推動了諸如隱藏日本產品的品牌化和向世界傳播等業務。兩次分配給設計政策辦公室，該辦公室負責G標誌和兒童設計獎。成立了“第四次工業革命創意研究小組”，以利用“設計力量”支持新業務發展，後來又進入經濟產業省/專利局的“工業競爭力和設計研究小組”。 （在此研究組中發送“設計管理聲明”）。在專利局，他負責商標部門，負責商標支持，並作為CDO助手向設計管理項目團隊推廣各種設計管理。
◎九法崇雄 KESIKI INC. 敘事/社區合夥人。從一橋大學商學院畢業後，在NTT Communications擔任編輯之前。曾擔任《總統》副主編，《福布斯日本》副主編和網絡編輯，以及《 WORK MILL》的編輯總監，並採訪了許多國內外企業家和創作者。在2019年，KESIKI與設計總監石川俊介等人一起成立。除了支持以文化為中心的公司和政府機構的品牌推廣和創新外，他還擔任“ WWD JAPAN”的編輯顧問，並擔任東京青山創業加速中心的導師。 https://kesiki.jp/
Anju Kinoshita_YAMAMO SOCIAL CHANGE DIVISION Intern
Internship students are now always enrolled at our company Yamamo. There are various entrances and motivations for Yamamo internships, such as the connections between seniors and juniors that I met through activities, and for my own skills and career advancement. As we accept diverse human resources, changes are seen in the diversity of the company and the way we work, and the ecosystem of the organization continues to change.
Kinoshita-san sees him as a person who has clearly found what he wants to do. Implement course meals in cafes and add restaurant elements, team foreign chefs and researchers, and collaborate with new artists. She is currently in the process of spending a lot of change with her, but her style remains unwavering. There is none. Such a way seems to be a surefire way to reach her goals. She will stay with us until she pursues her dream of becoming a researcher and is ready to go abroad. Kinoshita-san is also a clerk and a cafe staff, and she has many opportunities to interact with customers. She wants you to see her as she pushes towards her dreams. _internreport
I had doubts about English education in Japan, so I went to university with the aim of becoming a teacher. However, after studying abroad and performing arts activities during the leave of absence, I realized that my awareness of the problem was a lack of creativity in the Japanese educational world as a whole. Fascinated by the possibilities of art and technology, I am aiming to take up a research position under the theme of “designing a learning environment that fosters creativity.”
About a year ago, I was blessed with the opportunity to hear from Mr. Yasushi Takahashi, the 7th generation owner of Yamamo, in a class at Akita International University. I was ashamed to say that I didn’t know much about Akita at that time, and the name of the Yamamo Miso and Soy Sauce Brewing Company was new to me. However, I was impressed by the deep connection between Mr. Yasushi’s story and the academic discipline I was interested in, so I rushed to Mr. Yasushi after class.
I think that Mr. Yasushi’s management method and way of life, which challenges traditional industries with the keyword “subjectivity,” truly embodies creativity. Following my intuition that this encounter was something of a match, I hit the gate of Yamamo. As a shadow warrior of Yamamo who is requested to give various events and lectures, and as a margin of normal work, what is a space that can bring out human creativity, what is more exciting “learning”, etc. I would like to work on.
At the same time, as an individual challenge, I am preparing for the goal of going on to an overseas graduate school next year. I am always worried that I will be able to compete in the world’s top educational institutions, but with my patience and curiosity, I will do my best to do what I can do now.
Anju Kinoshita Yamamo Miso and Soy Sauce Brewing Company, intern at the Social Change Division. I had doubts about high school English education and enrolled in Akita International University to become a teacher who can teach more enjoyable English. As I learn what “fun” learning is, I realize that my question is the lack of creativity in the Japanese education world. I am the egg of a researcher who pursues the three rabbits of art, technology, and education in order to challenge educational transformation from the field of academia.
About “YAMAMO FACTORY TOUR with PAIRING STARTER” Promotion Video
We have promoted the development of gardens, cafes, galleries, etc., and have promoted efforts to enhance the tour by stacking content not only on the brewery but also on the brewery itself. With the discovery of Viamver yeast (patent pending), a project “ASTRONOMICA” was cultivated by a team of chefs and researchers from Japan and overseas, and yeast fermented meat and seasonal fruits that started pairing at Moromi-Gura, which is lined with wooden barrels. We decided to have a combined appetite and first drink. In order to convey the value of the experience in advance, I thought that the format of the promotion video was the most suitable, so I decided to convey the world view by taking a long shot from the entrance to Moromi-Gura. In cooperation with each staff, we reflect the environment and working style of the warehouse. I would like you to take a look.
Design & Text Editor_YASUSHI TAKAHASHI Director of Photography_TOSHIKI SATO
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YAMAMO FACTORY TOUR with PAIRING STARTER
_FACTORY STORE _MISO & SOY SAUCE FACTORY / TRADITIONAL _ASTRONOMICA / INNOVATIVE _CORRIDOR WATER-GOD GARDEN _I.L.A. GALLERY _RE:VINTAGE CORNER _GARDEN CAFE _TASTING _4TH GENERATION’S FIELD
* Recordings and recordings, and photography in some areas are not allowed. * Bacillus natto may have an adverse effect on the ecosystem of the fungus with storage. Please come without eating natto by the day before. * Access may be limited depending on the season, such as during preparation work. * There is a limit on the number of parking lots. Please contact us in advance when you come with multiple units. * Due to the old building, it is expected to cool down during the winter season. Please come in warm enough.
